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What is Business Analytics?

We produce a lot of data – more than 2.5 quintillion bytes every day – in the form of social media posts, news broadcasts, Youtube videos, credit-card transactions, restaurant bookings, online purchase orders, and more. Think of how much information you can find in Wikipedia. It’s more than you could ever read. Now imagine if that 2.5 quintillion bytes of daily data is the size of Singapore. That would mean that Wikipedia is smaller than the full-stop at the end of this sentence. How do we make sense of all that data? Much of it is trivial, but we need to sort through it, filter it and discover those useful nuggets that can help our business survive and prosper.

Business Analytics is about driving organisational success using evidence-based decision-making. Terms like “big data” and “predictive analytics” echo a growing need for analytics techniques in Business and Government, as well as Security services and Health and not-for-profit organisations. Financial institutions mine customer history to decide whether a new loan application is a credit risk. Health bureaucrats filter posts on Twitter and Instagram to predict an influenza outbreak. Security forces map a network of text and phone links to reveal the centre of a criminal gang. Marketing specialists combine customer data with transport data to design customised sales messages for commuters. HR managers extract employee data to discover hidden skill sets. These are just some of the many applications of business analytics.1

Dr Hume Winzar, Associate Professor in Business and Director of the Bachelor of Business Analytics at Macquarie University.

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Singapore To Become Asia’s Big Data Hub

Based on Singapore Economic Development Board2, businesses have universally been influenced by big data, and Singapore is at the forefront in Asia, quickly positioning itself as the region’s big data hub. Studies have indicated that the data analytics industry contributes at least S$1bn to its economy each year.

According to a recent report from the internet metrics company Ookla, internet speeds in Singapore are among the fastest in the world, rivalled only by Norway. This is largely the result of the city-state’s significant infrastructure investment as part of its Smart Nation initiative, which is championing innovation and ambitious tech projects.

With an average fixed broadband download speed of 180.61 Mbps and an average mobile download speed of 44.37 Mbps, Singapore is the perfect choice of location for companies looking to expand their big data operations in Asia. After all, the ability to process data quickly, reliably and effectively does depend, at least in part, on the speed and quality of a company’s connection.

With its strong digital talent, robust tech ecosystem and digitally-savvy population of 5.6 million, Singapore makes for an ideal test-lab for companies looking to gather and analyze data, innovate and scale their business to the rest of Asia and beyond.

2 https://www.edb.gov.sg/en/news-and-resources/insights/talent/how-singapore-plans-to-become-asias-big-data-hub-in-2018.html

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About Macquarie University

Ranked Top 1% of world universities

(QS World University Rankings, 2019)

Ranked No. 1 in QS graduate employability rate in Australia and No. 9 in the world

(QS World University Rankings by Employability, 2019)

11 subjects ranked Top 100 globally

(QS World University Rankings by Subject, 2018)

Located in the heart of the Macquarie Innovation Park District (MIPD). Only 15km away from the Sydney central business district (CBD).

 

Courses offered by Macquarie University

Overview

Finance professionals skilled in navigating the complex world of markets, banks and laws provide optimal advice about growing wealth. Business analysts experts at extracting value from data help businesses better understand their consumers, innovate, reduce their risk and maximise opportunities. Having skills across both fields will give you a competitive edge as you start your career.The finance knowledge and business analysis skills you’ll gain in this double degree will allow you to use information in sophisticated ways to generate insight, foster new perspectives and develop more profitable approaches to investment, as well as managing financial returns and risks through enhanced strategies.

Key Features
  • Units apply current theory and analytical techniques to real-world finance industry situations.
  • A focus on multiple disciplines provides you with qualitative skills (graphic presentation and information communication), quantitative skills (modelling and statistics), computing skills (business information/intelligence systems and programming) and business training (accounting, business analytics, forecasting and management).
  • You’ll acquire an integrated body of core technical knowledge relating to business analytics and information systems, and their applications within a business environment.
  • You’ll gain the broad-based training you need to appeal to a variety of potential employers.
  • You can complete two degrees with only one additional year of study.
Find out some of the course subjects
Suitable For

Working in financial markets is fast-paced and well-rewarded. This degree is for students who have an interest in maths, finance, analytics, communication of data and business as a whole.

Career Opportunities
  • banking
  • asset management
  • corporate finance
  • investments
  • portfolio risk management
  • commercial business analysis
  • financial business analysis
Tuition Fees

Indicative annual fee for 2019 intake – AUD $36,450 (Scholarships Available)

The indicative annual fee displayed is based on completing a standard full time study load. Fees may increase each year. For courses longer than one year in duration, you will pay the fee that is current for the year that you enrol in the unit.

Overview

The world is undergoing a data revolution each day, 2.5 quintillion bytes of data are created or replicated. Big data has become big business, and individuals with the ability to extract value from these data sources are in demand across the globe.Developed and refined in consultation with industry so content is always current and relevant, this course equips you with knowledge and skills to help businesses better understand their consumers, innovate, reduce their risk and maximise opportunities.

Key Features
  • In-depth training in multiple disciplines provides you with qualitative skills (graphic presentation and information communication), quantitative skills (modelling and statistics), computing skills (business information/intelligence systems and programming) and business training (accounting, business analytics, forecasting and management).
  • You’ll gain the broad-based training you need to appeal to a variety of potential employers.
  • You’ll acquire an integrated body of core technical knowledge relating to business analytics and information systems, and their applications within a business environment.
Find out some of the course subjects
Suitable For

If you’re interested in business and information technology, then business analytics allows you to bridge the gap between them and the demand for its skills is growing.

Career Opportunities
  • applications modeller and developer
  • behavioural forecasting
  • business analyst
  • business process improvement specialist
  • business process modelling consultant
  • customer insights manager
  • data analyst
  • management consultant
  • IT planning manager
Tuition Fees

Indicative annual fee for 2019 intake – AUD $36,450 (Scholarships Available)

The indicative annual fee displayed is based on completing a standard full time study load. Fees may increase each year. For courses longer than one year in duration, you will pay the fee that is current for the year that you enrol in the unit.

Overview

Digital business is an exciting and lucrative element of commerce. People the world over are browsing, buying and selling, exchanging information and conducting research at breakneck speed. This is digital business at work. This interdisciplinary course qualifies you for a wide range of careers in digital business as you’ll gain skills in both information technology and business.

Key Features
  • You’ll develop skills in programming, databases, information systems, computer networks and web technology, as well as in management, finance and marketing.
  • You’ll also learn key concepts relating to entrepreneurship, including how to evaluate ideas, source and organise resources, interpret sales and evaluate marketing opportunities, and weigh the risks and rewards associated with new ventures.
  • In your final year, you’ll undertake a project in entrepreneurship where you’ll learn how to identify successful business models and strategies and in information technology where you’ll be part of a team that will deliver a substantial software product.
  • You’ll acquire a flexible range of skills and knowledge relevant to a number of occupations ideal for this rapidly growing area where there’s a high demand for professionals.
Find out some of the course subjects
Suitable For

If you are interested in business, computers, entrepreneurship and how the internet shapes modern business practice.

Career Opportunities
  • Business process consultant
  • Data warehousing specialist
  • Database design and administrator
  • Electronic commerce adviser
  • End-user trainer
  • Networking and communication adviser
  • Programmer
  • Project manager
  • Systems analyst
  • Technology manager
  • Web designer
Tuition Fees

Indicative annual fee for 2019 intake – AUD $37,500 (Scholarships Available)

The indicative annual fee displayed is based on completing a standard full time study load. Fees may increase each year. For courses longer than one year in duration, you will pay the fee that is current for the year that you enrol in the unit.

Overview

Business analysts experts at extracting value from data help businesses better understand their consumers, innovate, reduce their risk and maximise opportunities. Security professionals authorities in risk management, emergency response and law enforcement are adept at meeting the needs of the rapidly changing and complex security sector.This double degree which combines security analysis with advanced skills in quantitative analysis, business information systems and database programming will provide you with the skills to draw valuable insights from big data sources and answer some of today’s most difficult questions in security and business.

Key Features
  • You’ll acquire an integrated body of core technical knowledge relating to business analytics and information systems, as well as their applications within a business environment.
  • You’ll develop the practical skills in critical thinking, structured intelligence analysis and policy evaluation you need for effective security analysis in government and business.
  • You’ll use real-world analytical techniques to examine contemporary security challenges.
  • You’ll gain experience in operational planning, innovation and policy evaluation by using scenario exercises and dynamic simulations.
  • You can complete two degrees with only one additional year of study.
Find out some of the course subjects
Suitable For

Those interested in business, information technology, and security and wish to develop the knowledge, skills and capabilities to work in these diverse areas.

Career Opportunities
  • behavioural forecaster
  • business analyst
  • business process improvement specialist
  • business process modelling consultant
  • data analyst
  • intelligence analyst
  • policy adviser
  • policy analyst
  • policy officer
  • security analyst
  • security consultant
Tuition Fees

Indicative annual fee for 2019 intake – AUD $37,500 (Scholarships Available)

The indicative annual fee displayed is based on completing a standard full time study load. Fees may increase each year. For courses longer than one year in duration, you will pay the fee that is current for the year that you enrol in the unit.

Overview

Accountants specialist number crunchers speak the language of business and are therefore key contributors to a business’ success. Business analysts experts at extracting value from data help businesses better understand their consumers, innovate, reduce their risk and maximise opportunities. Analytics is becoming a strategic requirement in virtually all areas of business, including accounting, so having skills across both fields will give you a competitive edge when you start your career. This double degree will equip you with knowledge about how to use data as a tool for business strategy and decision making, and will enhance your standing as an accounting professional with advanced and comprehensive data analysis skills.

Key Features
  • You’ll be able to apply current theory and analytical techniques to real-world industry situations.
  • A focus on multiple disciplines provides you with qualitative skills (graphic presentation and information communication), quantitative skills (modelling and statistics), computing skills (business information/intelligence systems and programming) and business training (accounting, business analytics, forecasting and management).
  • You’ll gain essential accounting and reporting knowledge, as well as a range of business-related skills in assurance and audit, commercial law, economics, financial management, information systems and statistics.
  • The professional accounting sequence meets the tertiary education requirements of CPA Australia, Chartered Accountants Australia and New Zealand (CAANZ), the Association of Chartered Certified Accountants (ACCA) and the Institute of Public Accountants (IPA).
  • You can complete two degrees with only one additional year of study.systems, and their applications within a business environment.
Find out some of the course subjects
Suitable For

Do you want to learn about business, information technology, finance and management? If so, this degree will prepare you for a demanding career in accounting and business analytics, where the demand for your skills is growing.

Career Opportunities
  • applications modeller and developer
  • behavioural forecasting
  • business analyst
  • business process improvement specialist
  • business process modelling consultant
  • customer insights manager
  • data analyst
  • management consultant
  • IT planning manager
  • accountant auditor
  • financial institution manager
  • forensic accountant
  • government policy planner/analyst
  • merchant banker
  • stockbroker
  • business journalist
  • econometrician
  • economist
  • financial analyst
  • investment analyst
  • management consultant
  • market analyst
  • planning/policy analyst
  • public administrator
  • researcher
  • statistician
  • stockbroker
Tuition Fees

Indicative annual fee for 2019 intake – AUD $36,450 (Scholarships Available)

The indicative annual fee displayed is based on completing a standard full time study load. Fees may increase each year. For courses longer than one year in duration, you will pay the fee that is current for the year that you enrol in the unit.

Overview

Economists expert forecasters make informed decisions about the best allocation of our limited resources. Business analysts experts at extracting value from data help businesses better understand their consumers, innovate, reduce their risk and maximise opportunities. The knowledge and expertise across economics and analytics you’ll acquire in this double degree will prepare you to assist organisations increase their efficiency, optimise their resources and improve their profitability through robust analysis.

Key Features
  • You’ll become proficient in microeconomic and macroeconomic policy with some exposure to financial economics and econometrics, giving you the strong theoretical background required for a successful career in either the public or private sector.
  • You’ll be able to apply current theory and analytical techniques to real-world industry situations.
  • A focus on multiple disciplines provides you with qualitative skills (graphic presentation and information communication), quantitative skills (modelling and statistics), computing skills (business information/intelligence systems and programming) and business training (accounting, business analytics, forecasting and management).
  • You can complete two degrees with only one additional year of study.
Find out some of the course subjects
Suitable For

If you’re interested in business, economics and information technology, then business analytics allows you to bridge the gap between them and the demand for its skills is growing. This degree is suitable for those looking for a rewarding career in many areas of business, finance, industry or government.

Career Opportunities
  • applications modeller and developer
  • behavioural forecasting
  • business analyst
  • business process improvement specialist
  • business process modelling consultant
  • customer insights manager
  • data analyst
  • management consultant
  • IT planning manager
Tuition Fees

Indicative annual fee for 2019 intake – AUD $36,450 (Scholarships Available)

The indicative annual fee displayed is based on completing a standard full time study load. Fees may increase each year. For courses longer than one year in duration, you will pay the fee that is current for the year that you enrol in the unit.

Overview

Data scientists work on data sets to extract knowledge and identify patterns in order to predict trends. They work at the boundaries of information technology, mathematics and statistics, employing techniques and blending processes from each of these disciplines.

Completion of this major will equip you with the strong computing, numeracy and analytical skills needed to prepare you for a successful career in the burgeoning world of data science.

Key Features
  • You will develop the ability to extract, process and analyse data sets, including Big Data – data sets too large for traditional data processing techniques.
  • You will partner with industry to complete a final-year, real-life capstone project, ensuring you gain work-ready skills upon graduation.
  • Skills gained will equip you for a wide variety of careers in information technology and data analysis, across many industries whether in corporate, government or not-for-profit sectors.
Find out some of the course subjects
Suitable For

Students with an interest in computing and in statistics.

  • Business analyst
  • Data scientist
  • Data solutions manager
  • Information systems analyst
  • Market intelligence analyst
Tuition Fees

Indicative annual fee for 2019 intake – AUD $33,816 (Scholarships Available)

The indicative annual fee displayed is based on completing a standard full time study load. Fees may increase each year. For courses longer than one year in duration, you will pay the fee that is current for the year that you enrol in the unit.

Overview

Data has the potential to transform the way business, government, science and healthcare is carried out. Conventional manual techniques, however, aren’t capable of handling the deluge of data that modern systems generate. Data science, which applies specialised computational and statistical techniques to analyse such ‘big data’, is considered one of the key skills of the 21st century and there is a skills shortage in this field. This interdisciplinary course will enhance your skills and give you a range of technical skills necessary to work in data science across a variety of industries.

Key Features
  • You’ll learn to apply technical skills in areas such as business and scientific applications, forensic investigation and research.
  • You’ll develop skills in data management on and off the cloud, machine learning, statistical modelling and a range of big data technologies that will set you apart from your competitors as you enter the workforce.
  • This course is interdisciplinary across computer science, mathematics and statistics, ensuring you develop the skills to apply data science to real-world issues.
  • You’ll have the opportunity to choose electives in areas such as data security management and modern computational statistical methods to expand your knowledge of data science.
Find out some of the course subjects
Tuition Fees

Indicative annual fee for 2019 intake – AUD $37,400 (Scholarships Available)

The indicative annual fee displayed is based on completing a standard full time study load. Fees may increase each year. For courses longer than one year in duration, you will pay the fee that is current for the year that you enrol in the unit.

Macquare University ASEAN Scholarship

This scholarship is awarded to all students from ASEAN countries who commence their studies in 2019.

This scholarship is valued at AUD $10,000 per year for the duration of your Bachelor or Master coursework degree.

For an international student eligible for this scholarship, you are only required to pay an annual fee of AUD$26,450 if you are going to enrol in Bachelor of Business Analytics in 2019.

  • Be a citizen of either Brunei Darussalam, Cambodia, Indonesia, Laos, Malaysia, Myanmar, Philippines, Singapore, Thailand or Vietnam.
  • Meet the Academic and English requirements for a Macquarie University Bachelor or Postgraduate Coursework Degree.
  • Be accepted into a Macquarie University Bachelor or Postgraduate Coursework Degree commencing in 2019.

Speak With Us Today

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Find out more about Macquarie University from our friendly team today

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